Recent research confirms the trend that people regularly combine television viewing and other types of media. Data from online surveys of over two thousand people showed that people regularly update their facebook profiles, send IM messages, send text messages or surf the web while watching TV. This is particularly a part of life for 18-24 […]
Tag Archive 'Social media'
Razorfish has just released an interesting report describing how moms use digital tools. After interviewing 1500 women, they conclude: 1. 65% of mums use social networking sites, 56% SMS and 52% game online or via a game console. Gaming is no longer a niche activity for adolescent boys but has gone mainstream. 2. Moms […]
Razorfish have just released their consumer experience report for 2008 and it makes interesting reading. (Link) The first thing that hits you is the focus upon the importance of social networking. I read this report just after reading a BBC news article “Bosses should embrace Facebook”, (link) in which Demos report on how companies are […]
Over at common craft, they have created a really good explanation of social media that shows how users can create value and radically change existing business models and customer expectations. The video uses ice-cream sales as a vehicle for explaining social media and shows that it can work on or off the internet. What I […]