I have always been a bit sceptical to the idea of demographic segments, although I guess broadly there are age cohorts that have similar needs. However, I think if you rather look at groups with similar needs, without specifically focusing upon age, then you are more likely to develop the right services and experiences. I therefore […]
Tag Archive 'Authenticity'
After a long Summer pause, and lots of work starting up the new Service-Design course we are running together with the Oslo Business School this fall, I thought I just had to point you to this news item at the BBC (link). Whole Foods, is a company that has 270 stores in North America and the […]
The web is a perfect way to get customers to provide feedback and suggestions for improvements. We have mentioned before that customers are bursting with comments, criticisms and ideas, and just waiting for an opportunity to share them. Creating a dialogue between a service provider and customers in this way is a sure way to […]
Kevin Kelly has an interesting reflection about what happens when digital copies of content become freely available and how value can be generated elsewhere. The blog post is titled “Better than free” (link) and asks the important question about what we can do when the traditional business model for content no longer works. Things that […]