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Tag Archive 'Design Management'

This is the second of two posts about the experience-centric organisation. In the previous post I introduced it, and in this one I will explain a little about what it means to become experience-centric. To design for experiences requires several things. More and more, I see that if you want to have experiences as your […]

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This is the first of two posts that discuss the experience economy under the terms experience-centric organisation. In the second one, I will write a bit about what the experience centric organisation means, but in this one, I want to introduce the term and where it came from (at least, in my mind). During the […]

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There seems to be a major gap between businesses’ view of design as essential partner in innovation projects and research that shows the value of design. This is something I have been thinking about for a long time, and my experience is that companies have to experience the value of design to be able to […]

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Recently, there has been a flurry of activity around some new terms, Design thinking and Design leadership. I think they are interesting terms, and describe some new directions for design. Design thinking, suggests to me, that designers have a different way of thinking – visual, abductive etc, which means that they have relevance outside of […]

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We have submitted an abstract for the Design Management Institute ¬†academic conference this spring in Paris. There is strong competition to present papers, and we are hopeful that we will be accepted. The suggested paper we wish to present will critically review terms that are used to describe the role of design in strategic decision […]

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