I have been meaning to blog about this for a while – the old spice adverts (link) and their effect. Almost everyone has seen and talked about the Old Spice adverts on YouTube (if you were holidaying this summer – look here), and the clever way that he created YouTube answers to questions received via […]
Tag Archive 'Desire'
Dare to Desire
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The sixth Design and Emotion conference will be held in Hong Kong  from the 6th to the 9th of October 2008. Aspects that will be covered are: Values & Culture, Usage & Interaction, Modeling Experience, Technology & Materials, Brands & Consumption, Methodological issues and Theoretical issues  We have submitted a paper to present the AT-ONE method and are crossing our fingers that […]
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
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