In a recent report, Forrester research present data that correlates a positive customer experience to customer loyalty (link). They surveyed 4700 people and received data on about 1000 companies, regarding the link between loyalty and experience. As they say themselves: Our analysis shows that good customer experience correlates to consumers’ willingness to repurchase, reluctance to […]
Tag Archive 'Loyalty'
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
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Actor Authenticity Behaviour Brand concept Customer Design leadership Design Management Design Thinking Desirability Desire Emotion Engagement Evidencing Experience Health innovation Interaction-Design Interface Method Multi task Nudge Offering Personality Persuasion Prototyping ritual Sacred Self service Service Service Design Service Innovation Service Journey Social media Starbucks Strategic Design Tone of voice Touch-point Trend User User-needs User experience Visualisation Web 2.0 Zeitgeist