Service design, service innovation, design thinking, design strategy
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Here is your chance to vote for the word of the year in 2007 (link) courtesy of the Australian National Online Dictionary. Its fun looking at the terms that are suggested, but it also offers an interesting insight into the global Zeitgeist. Here are some of my favourites: flog – a blog which is contrived […]
Following on from the previous post about CD Baby I wanted to show how Puma manages to add a bit of personality to its brand through packaging details. I use an old Puma shoe box as storage for stuff at home, and I always like to open the box to remind myself of the small […]
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A recent post on Daily fix brought up the issue of brand personality recently. They focussed upon the e-mail confirmation a reader received from CD baby for some CDs that were ordered (link). There then ensued an interesting discussion about the way companies formulate texts to customers. Heres the original text from the letter: Your […]
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Heres a nice article from Business Week about Service Prototyping (link). The article shows how prototyping helps understand the holistic experience that a service gives: Think of GM’s (GM) On-Star in-vehicle security and communications system. A physical model of the blue OnStar call button doesn’t begin to convey the relief a lost or injured driver […]
A recent crop of news items about Virgin Galactic have caught my eye. Firstly, the logo for Virgin Galactic is designed by Phillippe Starck. Link Secondly, the interior for the Virgin Galactic ship is designed by SeymourPowell. Link Thirdly, the Virgin Galactic Spaceport is to be designed by Foster and Partners. Link It is clear […]
Although this is old news, I think its still worth a comment. An IPhone user made news by uploading to YouTube a video showing her first IPhone bill, all 300 pages of it. Link This just highlights to me the distance between the total user experience that Apple has strived for through the integration of […]
Interesting to see that EBay is now attaching great priority to the customer experience. Link I think that this is an area they have neglected for a long time. Interesting to read that the reasoning behind this is: “EBay needs to evolve the user experience to be more competitive and differentiated” Reading between the lines, […]
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Fredag 21.09.2007 Kick-off for the AT-ONE project at Villa Stenersen
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.