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Service design, service innovation, design thinking, design strategy

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Design Thinking: New Challenges for Designers, Managers and Organizations

Written by SimonC

We have submitted an abstract for the Design Management Institute  academic conference this spring in Paris. There is strong competition to present papers, and we are hopeful that we will be accepted. The suggested paper we wish to present will critically review terms that are used to describe the role of design in strategic decision making, such as Design Thinking, Design Management, Strategic Design and Design Leadership. We will review the history of each term and look at their differences and similarities. More information on the conference here (link).

Tags: Design leadership, Design Management, Design Thinking, Strategic Design

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