This simple video (simple in terms of technology, not message) gets across two sides of the view about books in paper or electronic form. It works very nicely by adding a twist in the middle which makes you rethink all of the arguments you have followed along the way. This gives you enough of an awakening to then follow the message that DK want to get across.
As a piece of communication it works very very well. A simple message, simply put across, nicely paced where the message is intellectual rather than visceral. Not only that, it allows me to mention the iPad again in a post.
From boing boing