I recently discovered the fun of bump, an iPhone app to transfer businesscards from one phone to another. Like NFC, which Timo has researched in the Touch project (link), this solution is based upon simple, yet effective user interface basics. The user is in control, a physical action is required by both to complete the transaction, and the interaction process is simple to plan and execute. But what makes this more than a simple app is its magic. I still don’t know exactly how it works, and since the app is not available in Norway yet (although a Norwegian language version is available) I haven’t tried it out. But, the magic of bump as an interaction design solution elevates it from useful and usable to desirable.
The AT-ONE book
This book will teach you how to use the service design methodology AT-ONE to jumpstart your process.
You can read more about the AT-ONE book or send an email to order it.
Tags
Authenticity Brand concept concept-service Conference Content Customer Design leadership Design Management Design Thinking Desire Emotion Engagement evaluation Evidencing Experience innovation Insights Interaction-Design Interface Method Metrics Offering Personality Process Prototyping Resonance ritual SAID SDN Service Design Service Innovation Social media Starbucks Strategic Design test Touch-point Trend Usability User User-needs User experience Visualisation Web 2.0 Zeitgeist