Sony saved by Services?
Written by Simon Clatworthy
I just came over this graph from the splatf blog (link) showing how consumer electronics stands for a huge amount of sales at Sony, but generally, little or no profit. In fact is regularly goes into the red. However, services, although not generating as much income as consumer, are more regularly in the black.
Sony and services? Well it turns out that Sony offers insurance and banking. Although I don’t know how this came about, I am curious to know if the Sony brand has managed to assist positioning Sony financial services. I would also like to know what the Sony experience would be like for a bank. Sony have traditionally been known for innovation, style and quality – I wonder how that converts into service behaviour …