Nike is about to launch a city guide app for the iPhone. They are not the only ones that are competing to provide city guides, so that is not the main news item. There are several reasons why I think this is interesting news.
Nike True City from NikeSportswear on Vimeo.
Firstly, the collaboration between Nike and Apple for the Nike+ was strong on user experience and could be seen as a good building block for this new move. Secondly, I instinctively feel that the Brand DNA of Nike would fit well with a city guide. Finally, I think that it marks an interesting transition for Nike, moving from products to product/service systems (Nike+) and now to services. Continue this trajectory and Nike could go a long way.
I read a quote a long long time ago from the BBC when commenting that the digitalisation of TV would produce entertainment overload. They said:
“in a sea of content, people will look for islands of trust”.
Is Nike about to become and island of trust?