Cut out those phone menus
Written by Simon Clatworthy
We are all sick of IVR phone menus – the ones that when you call offer you option after option of voice menus to direct you to the right place. Way back, I re-designed a few of them to make them easier to use, but they still are a poor substitute for a person on the other end, even though they are much much cheaper. Earlier, there were lists on the web that gave you direct numbers or tips about how to go directly to a person, but now a service has arrived that makes it all that much easier. Named on the Time best 50 websites of 2009 (link), fonolo (link) lets you deep link to a person and call them.
It does this my mapping out the structure of an IVR system, and then lets you go directly there. Sounds like one of those small innovations that you want to tell others about.