I have been searching for a good analogy for the workshop process in AT-ONE. The method uses each letter as a springboard for innovation through multi-stakeholder workshops. During each workshop, the focus is upon the theme of the letter itself (Actors, Touch-points, Offering, Need, Experience).
One analogy that I have been using is that of viewing the service through the different lenses of a microscope. This has a nice tangible aspect to it. Everyone has clicked different magnifications into place on a microscope, and seen things appear as if by magic! However, the microscope analogy doesn’t quite fit, because the different lenses only show variations in scale. The letters of AT-ONE don’t just adjust scale, they highlight different content.
The other analogy I have been thinking about is one of different filters. Putting different filters on a lens, for example, can highlight different things, even though the subject is exactly the same. There is no difference in scale, just different views of the same subject.
This analogy fits better, but isn’t as universal as the microscope one, and doesn’t give the same associations.
Now that you can see both of them, which one do you think is the best (not necessarily the most correct)?