I’m not really sure if this would work out (he he), but I really like the way that GymPact turns things on its head and finds a way to motivate you to be active at the gym. It adds a new twist to the social, co-production, collaborative service direction.
Some years ago we did some service design for the health service as part of one our our master-level courses. We heard there that in some parts of China, you pay the doctor when you are well, and they are free when you are ill. Gympact reminds me of the same idea, one that is enticing.