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Service design, service innovation, design thinking, design strategy

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« Design is now displacing messaging as the engine of brand success
Customer service now even more important »

Article about AT-ONE

Written by Simon Clatworthy

Judith was recently interviewed by the research council for their magazine “verdiskaping”, which is the Norwegian way of saying value-creation. 

 

judiths-artikkel

The article (in Norwegian) describes her earlier work with the airport express train service, which is now ranked #1 in Norway in terms of customer satisfaction. It then describes Service Design, AT-ONE and a little about service innovation and design leadership. 

 

Link to article

Tags: Design leadership, Experience, Strategic Design

Posted in Uncategorized

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