Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Aug 27th, 2010
There seems to be a major gap between businesses’ view of design as essential partner in innovation projects and research that shows the value of design. This is something I have been thinking about for a long time, and my experience is that companies have to experience the value of design to be able to [...]
Posted in Uncategorized on Jan 14th, 2008
After writing the last post about Jonathan Reynolds presentation about Service Innovation I started to think of great examples of service innovation in Norway. One which I admire greatly is the Statoil coffee deal. This is a deal from one of the leading petrol station chains in which you buy a coffee cup for 99NOK [...]
Posted in Uncategorized on Jan 14th, 2008
Jonathan Reynolds from SAID Oxford held a very interesting presentation at BI last week. His theme was Service-Innovation and he took a broad look at the field. He showed that Norway is not in the top league of service innovations, but is not trailing by much either and gave some interesting updates on facts:
1. [...]