Service Innovation

Livework recently presented some great evidencing of the AT-ONE project in our monthly researchers meeting. Evidencing stands for tangible evidence, and is a means of rapidly producing service experiences at a very early stage of a project. Another term for evidencing is to produce archeology of the future, a means of looking back at something that hasn’t [...]

Read Full Post »

Heres a nice article from Business Week about Service Prototyping (link).
The article shows how prototyping helps understand the holistic experience that a service gives:
Think of GM’s (GM) On-Star in-vehicle security and communications system. A physical model of the blue OnStar call button doesn’t begin to convey the relief a lost or injured driver would feel [...]

Read Full Post »