Service Innovation

Spotify managed to tempt me to click on an advert for changing my mobile phone subscription which took me to a nicely simple way to tailor a subscription (link). It uses sliders to allow me to choose precisely the combination I want for phone minutes, SMS, MMS and Internet use.

I have always liked sliders as [...]

Read Full Post »

I recently discovered the fun of bump, an iPhone app to transfer businesscards from one phone to another. Like NFC, which Timo has researched in the Touch project (link), this solution is based upon simple, yet effective user interface basics. The user is in control, a physical action is required by both to complete the [...]

Read Full Post »

I guess I have hammered Starbucks a lot recently, so its nice to write something positive about the prime example of the experience economy. Starbucks has a very nice wizard (link) to help you choose your coffee. A wizard is an aid that breaks a complex decision process up into simple steps, and Starbucks [...]

Read Full Post »