Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Feb 3rd, 2009
Concepts describe the direction, content and core offering of a service that you suggest a company develop. They are high level descriptions that are detailed enough for someone to grasp, yet are at such an early stage that they have not consumed a lot of resources in their development. In other words, they are a [...]
Posted in Uncategorized on Sep 2nd, 2008
This might be a little off track for service-design, but I think its worth noting that Google is launching a new browser tomorrow, code named chrome. There are two reasons that I am commenting it here. Firstly, I think that the whole concept of what a browser is, needs rethinking. More and more, we are [...]
Posted in Uncategorized on Feb 4th, 2008
Livework recently presented some great evidencing of the AT-ONE project in our monthly researchers meeting. Evidencing stands for tangible evidence, and is a means of rapidly producing service experiences at a very early stage of a project. Another term for evidencing is to produce archeology of the future, a means of looking back at something that hasn’t [...]
Posted in Uncategorized on Dec 14th, 2007
Heres a nice article from Business Week about Service Prototyping (link).
The article shows how prototyping helps understand the holistic experience that a service gives:
Think of GM’s (GM) On-Star in-vehicle security and communications system. A physical model of the blue OnStar call button doesn’t begin to convey the relief a lost or injured driver would feel [...]