Service Innovation

I re-found a treasure today whilst looking up the bakery that tweets as its produce comes hot out of the oven (link). Its the global rich list and a very nice (and so old its retro-trendy) website that does one thing incredibly well. It makes you step back and think about your own financial situation [...]

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Colleen Jones at UX matters (link) writes a thoughtful view about the term engagement and relates it nicely to experience design. She gives a definition from the Advertising Research Foundation that in my view clouds the matter totally:
“Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.”        
In her discussion she explains [...]

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