Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Aug 27th, 2010
There seems to be a major gap between businesses’ view of design as essential partner in innovation projects and research that shows the value of design. This is something I have been thinking about for a long time, and my experience is that companies have to experience the value of design to be able to [...]
Posted in Uncategorized on Oct 6th, 2009
Recently, there has been a flurry of activity around some new terms, Design thinking and Design leadership. I think they are interesting terms, and describe some new directions for design. Design thinking, suggests to me, that designers have a different way of thinking - visual, abductive etc, which means that they have relevance outside of [...]
Posted in Uncategorized on Feb 4th, 2008
We have submitted an abstract for the Design Management Institute academic conference this spring in Paris. There is strong competition to present papers, and we are hopeful that we will be accepted. The suggested paper we wish to present will critically review terms that are used to describe the role of design in strategic decision [...]