Service Innovation

Recently, there has been a flurry of activity around some new terms, Design thinking and Design leadership. I think they are interesting terms, and describe some new directions for design. Design thinking, suggests to me, that designers have a different way of thinking - visual, abductive etc, which means that they have relevance outside of [...]

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Judith was recently interviewed by the research council for their magazine “verdiskaping”, which is the Norwegian way of saying value-creation. 
 

The article (in Norwegian) describes her earlier work with the airport express train service, which is now ranked #1 in Norway in terms of customer satisfaction. It then describes Service Design, AT-ONE and a little about [...]

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Judith has had her paper accepted for the Design Management conference in Paris in April. Her paper will focus upon design leadership and some of the terms that it has evolved from (design thinking, design management, strategic design etc).  More information about the conference (here). Judiths abstract is available by mail from her.Simon has submitted [...]

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We have submitted an abstract for the Design Management Institute  academic conference this spring in Paris. There is strong competition to present papers, and we are hopeful that we will be accepted. The suggested paper we wish to present will critically review terms that are used to describe the role of design in strategic decision [...]

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A recent crop of news items about Virgin Galactic have caught my eye.
Firstly, the logo for Virgin Galactic is designed by Phillippe Starck. Link

Secondly, the interior for the Virgin Galactic ship is designed by SeymourPowell. Link

Thirdly, the Virgin Galactic Spaceport is to be designed by Foster and Partners. Link

It is clear that these are not [...]

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