Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Aug 27th, 2010
There seems to be a major gap between businesses’ view of design as essential partner in innovation projects and research that shows the value of design. This is something I have been thinking about for a long time, and my experience is that companies have to experience the value of design to be able to [...]
Posted in Uncategorized on Mar 18th, 2010
This simple video (simple in terms of technology, not message) gets across two sides of the view about books in paper or electronic form. It works very nicely by adding a twist in the middle which makes you rethink all of the arguments you have followed along the way. This gives you enough of an [...]
Posted in Uncategorized on Mar 6th, 2010
Found this site recently (link), not that I am thinking of planning, saving or getting married. What struck me about it was the obvious link and connection between the two actors - a wedding planning magazine and a savings bank.
The site incorporates the two parts nicely into an integrated whole, and its is difficult to [...]
Posted in Uncategorized on May 14th, 2009
For those of you interested in comparisons of methods to gain user insights, Brianna Sylver has compiled a nice comparison over at Core 77. It can be found here. Most of it is known stuff, but I like the way she relates the different methods to the different phases of the design process. However, its obvious [...]
Posted in Uncategorized on May 14th, 2009
The web is a perfect way to get customers to provide feedback and suggestions for improvements. We have mentioned before that customers are bursting with comments, criticisms and ideas, and just waiting for an opportunity to share them. Creating a dialogue between a service provider and customers in this way is a sure way to [...]
Posted in Uncategorized on May 4th, 2009
John Thackara (link) introduced me recently to Hello Health (link), a thoroughly modern primary health service in New York. They have done something that seems obvious and simple - made the doctor personal again - through using the technology many of us have (Iphones, video-phones, email etc). There is something compelling about this, even though [...]
Posted in Uncategorized on Feb 10th, 2009
Razorfish has just released an interesting report describing how moms use digital tools.
After interviewing 1500 women, they conclude:
1. 65% of mums use social networking sites, 56% SMS and 52% game online or via a game console. Gaming is no longer a niche activity for adolescent boys but has gone mainstream.
2. Moms over 35 are more likely [...]
Posted in Uncategorized on Feb 3rd, 2009
Concepts describe the direction, content and core offering of a service that you suggest a company develop. They are high level descriptions that are detailed enough for someone to grasp, yet are at such an early stage that they have not consumed a lot of resources in their development. In other words, they are a [...]
Posted in Uncategorized on Oct 17th, 2008
At the recent business days for the Norwegian Design Council (link), Tim Ogilvie from Peer Insight (link) described how design is moving up the value chain in the services era (link to presentation).
The presentation started off by commenting that we dont really need more things, but that we are looking for experiences and novelty - [...]
Posted in Uncategorized on Aug 14th, 2008
Over at the lonely marketer blog (link), there is a lovely story about how one person has created a change within their organisation, which has had wide ranging impact. Put simply, to find out about employee opinions regarding various themes, an employee puts two chairs out in the busy walkway at the company campus, adds [...]