Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Feb 19th, 2009
Interesting blog post from Brian Thomson Collins (link) relating the power of design to the increasingly weak power of advertising messages. What makes it relevant and interesting for the service design community is that he repeatedly uses the term experience, and in effect, it is the experience that he argues trumps advertising.
Unfortunately he uses the iPhone [...]
Posted in Uncategorized on Feb 10th, 2009
Razorfish has just released an interesting report describing how moms use digital tools.
After interviewing 1500 women, they conclude:
1. 65% of mums use social networking sites, 56% SMS and 52% game online or via a game console. Gaming is no longer a niche activity for adolescent boys but has gone mainstream.
2. Moms over 35 are more likely [...]
Posted in Uncategorized on Feb 3rd, 2009
Over at Seeking Alpha (link), there is a post about Amazon using “frustration free packaging”, and how this connects well with their customers. This is both a green initiative, but mostly aimed at creating a better user experience. Amazon describes the initiative here (link) and supports the initiative by encouraging customers to upload videos of [...]
Posted in Uncategorized on Feb 3rd, 2009
Concepts describe the direction, content and core offering of a service that you suggest a company develop. They are high level descriptions that are detailed enough for someone to grasp, yet are at such an early stage that they have not consumed a lot of resources in their development. In other words, they are a [...]