Service design, service innovation, design thinking, design strategy
Posted in Uncategorized on Jan 28th, 2009
I have been searching for a good analogy for the workshop process in AT-ONE. The method uses each letter as a springboard for innovation through multi-stakeholder workshops. During each workshop, the focus is upon the theme of the letter itself (Actors, Touch-points, Offering, Need, Experience).
One analogy that I have been using is that of viewing [...]
Posted in Uncategorized on Jan 28th, 2009
Colleen Jones has written an interesting post about multi-channel strategies over at UX matters (link). As she points out, customers don’t think about multiple channels, they just use the channels that seem natural at each time. However, from a company point of view, multiple channels cause all kinds of problems; organisational, technological and content-wise. Colleen [...]