Service Innovation

Over at common craft, they have created a really good explanation of social media that shows how users can create value and radically change existing business models and customer expectations. The video uses ice-cream sales as a vehicle for explaining social media and shows that it can work on or off the internet.
What I like [...]

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Over at the lonely marketer blog (link), there is a lovely story about how one person has created a change within their organisation, which has had wide ranging impact. Put simply, to find out about employee opinions regarding various themes, an employee puts two chairs out in the busy walkway at the company campus, adds [...]

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By Judith Gloppen
I was really pleased to notice that an article about Design Thinking had finally found its way into the Harvard Business Review this summer. In the June 2008 issue IDEO’s CEO Tim Brown writes about how design and Design Thinking can be part of the innovation process. 
I like Tim Browns definition of Design [...]

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I have been following the fall of Starbucks with interest, and a recent comment by John Quelch on the Harvard Business Publishing blog (link) entitled “How Starbucks’ Growth Destroyed Brand Value” caught my eye yesterday.The reason for the renewed interest in Starbucks is the recent announcement that Starbucks is to close 600 stores in the [...]

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