Service Innovation

After writing the last post about Jonathan Reynolds presentation about Service Innovation I started to think of great examples of service innovation in Norway. One which I admire greatly is the Statoil coffee deal. This is a deal from one of the leading petrol station chains in which you buy a coffee cup for 99NOK [...]

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Jonathan Reynolds from SAID Oxford held a very interesting presentation at BI last week. His theme was Service-Innovation and he took a broad look at the field. He showed that Norway is not in the top league of service innovations, but is not trailing by much either and gave some interesting updates on facts:
1. [...]

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Here is your chance to vote for the word of the year in 2007 (link) courtesy of the Australian National Online Dictionary. Its fun looking at the terms that are suggested, but it also offers an interesting insight into the global Zeitgeist.
Here are some of my favourites:
flog - a blog which is contrived for marketing [...]

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Following on from the previous post about CD Baby I wanted to show how Puma manages to add a bit of personality to its brand through packaging details. I use an old Puma shoe box as storage for stuff at home, and I always like to open the box to remind myself of the small [...]

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A recent post on Daily fix brought up the issue of brand personality recently. They focussed upon the e-mail confirmation a reader received from CD baby for some CDs that were ordered (link). There then ensued an interesting discussion about the way companies formulate texts to customers. Heres the original text from the letter:
Your CDs [...]

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